SPOTLIGHT
2022.
CONCEPT DESIGN, APP WITH ACCOMPANYING PRINTED PIECES.
Books have taken a backseat from today’s pop culture. Today, pop culture is all about movies, tv and music, and generates a lot of buzz online and offline. Books today only make noise when they are adapted for movies or tv shows. Penguin books, a leading publisher, is trying to bring themselves and books back into pop culture. They want to make reading an unmissable moment and generate the same buzz other forms of media do.
Spotlight is a Penguin initiative to promote their classics and best sellers to a wider audience, spotlighting certain books from their catalogue every month. Connected through an audio-based social app to that creates a book club feel but on a global and digital level.
PREVIOUS PROJECT: TU DUBLIN EXHIBITION
ABOUT
An Irish designer, currently working with a talented team in Vodafone and on freelance projects.
EDUCATION
Communication Design, TU Dublin
CONTACT
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